Meet Alex Martínez
Business Broker & Commercial Real Estate Expert
Business Sales · Commercial Real Estate · Medical Office Space
A Passion for Business, Real Estate, and Entrepreneurship
Alex Martínez is a licensed business broker and commercial real estate agent with Keyes in Boca Raton, FL. He specializes in the sale of businesses and medical office spaces throughout South Florida, guiding clients from initial valuation through closing with precision, transparency, and a commitment to maximizing value.
With a Bachelor of Science in Computer Information Systems and over 20 years of military service, Alex offers a rare combination of discipline, precision, and analytical thinking. His background in software development further sets him apart — enabling him to leverage the latest technology and marketing tools to highlight a business or property's key features and position it effectively for maximum value. Getting it done from valuation and positioning to contract execution and closing, he ensures a seamless experience from start to finish.
As a member of the Realtor Commercial Alliance (RCA), the Business Brokers of Florida (BBF), and the International Business Brokers Association (IBBA), Alex is held to the highest ethical and professional standards in the industry. Whether your transaction involves a business sale, medical office space, or both — Alex has the expertise and credentials to get it done right.
Memberships: Realtor Commercial Alliance (RCA) | Business Brokers of Florida (BBF) | International Business Brokers Association (IBBA)
Key Strengths: Business valuation · Strategic positioning · Medical office leasing & sales · Contract negotiation · Transaction management
Expertise in Business Sales & Commercial Real Estate
Now based in Palm Beach County, Florida, Paul has established himself as a trusted expert in business sales, acquisitions, and commercial real estate. His extensive background in business ownership, investment, and real estate allows him to provide comprehensive solutions for business owners, buyers, and investors.
A Results-Driven Business Broker & Dealmaker
Paul has been involved in hundreds of successful business transactions, advising business owners across 25+ industries, including:
✅ Hospitality & Restaurants
✅ Retail & E-Commerce
✅ Healthcare & Medical Practices
✅ Franchises & Multi-Location Businesses
✅ Construction & Service-Based Businesses
His expertise includes:
Business Valuations – Helping sellers understand their true market value.
Mergers & Acquisitions – Structuring win-win deals for buyers and sellers.
Exit Strategies – Guiding business owners through a smooth and profitable transition.
Commercial Real Estate Sales & Leasing – Helping clients acquire, lease, or sell commercial properties.
Franchise Sales & Investments – Assisting entrepreneurs in identifying profitable franchise opportunities.
With strong negotiation skills, financial acumen, and an extensive network of buyers and investors, Paul ensures that his clients get the best possible outcomes in every deal.
Current Projects & Industry Leadership
Paul is an active leader in South Florida’s business and real estate community. As a board member of the Lake Worth Beach Chamber of Commerce, he plays a key role in supporting local businesses and economic development. He also leverages industry-leading tools like CoStar, BizBuySell, and BBF (Business Brokers of Florida) to provide data-driven insights and targeted marketing strategies for his clients.
Some of his recent projects include:
Assisting business owners with the sale and valuation of multimillion-dollar businesses.
Advising entrepreneurs on investment opportunities in commercial real estate.
Helping a client launch a new recreational facility in South Florida.
Working with buyers on strategic acquisitions in industries like hospitality, healthcare, and retail.
Why Work With Paul?
Paul’s approach is built on trust, transparency, and results. He understands the emotional and financial complexities involved in buying or selling a business, which is why he takes the time to educate, guide, and advocate for his clients every step of the way.
Whether you're a business owner looking to sell, an investor seeking new opportunities, or an entrepreneur planning your next venture, Paul provides the expertise, resources, and connections needed to succeed.
Paul Coate | Licensed Real Estate Agent – The Keyes Company
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